Food advertising · AS 91471
Analyse the influences of food advertising on well-being
Analyse the influences of food advertising on well-being
You need to carefully analyse a food advertisement and explain how its techniques influence what people eat and their well-being. This means identifying what the ad explicitly shows, uncovering the hidden messages it's trying to send, and then critically challenging whether those messages are actually valid or persuasive.
You accurately identify the advertising techniques used and describe what the ad explicitly shows, then explain how these messages could influence food choice and affect at least one dimension of well-being.
You explain what the implicit (hidden) messages are behind the techniques, analyse how they influence food choice, and discuss the impact on two or more dimensions of well-being, with reference to your nutritional knowledge.
You challenge the implicit messages with reasoned arguments based on your nutritional knowledge, discussing how advertising influences both individual food choices and broader societal well-being impacts.
Standards typically taken alongside or after this one. Same subject, grouped by level.